Mission Statement


is an initiative founded by Moses Silbiger, M.A., based on a multi-disciplinary academic research that originated the INDENTRO game design framework, intended to catalyze awareness, transformation and integrated growth in multiple intelligences through video game play.

Our mission is to design a new genre of video games aimed to skillfully leverage and balance three synergetic variables -

1. Entertainment - fun & play

2. Popularity - market value

3. Personal Growth - 'Trojan Horse Approach'



By tapping into the markets of Self-improvement, Self-Help, Wellness and Sustainability (Green, Eco markets), Press Play to Grow! envisions a natural expansion and deepening of video games' potential applications and demographics, creating new market niches and untapped demands by appealing to different ages, genres, cultures, organizations, institutions and industries.

This project intends to improve the basic entertainment, popular and economical drives of successful video game design by intentionally integrating an underlying layer of scientifically based developmental assessments and practices.

These underlying developmental tools are intended to provide meaningful insights and embodied game play experiences skilfully adapted to players's personal proflies and realities. They are envisioned to be strategically embedded in the game design structure, storylines and mechanics in subtle and underlying ways by means of a "Trojan Horse Approach" - and hence not being patronizing, literal or overtly apparent throughout the game play.

Based on a multi-disciplinary academic research + INDENTRO framework, we intend to provide a balanced mix of support and challenge to some of the natural talents, worldviews and developmental "edges" of game players through strategically designed video game storylines, dynamics and mechanics.

Due to the experiential and interactive nature of video games, we understand that many of the virtual experiences, self-discoveries and insights that game players have by playing vidoe games can be actually absorbed, learned and gradually embodied in powerful ways - and hence transferred from "virtual" to "real" life (and vice-versa).

As a result, gamers can not only become better players within their own video game realities, but also within the broader and deeper "game of life".

In summary, the Press Play to Grow! initiative consider the three core variables of entertainment, popularity and human development as sharing a similarly important and balanced stake in the game design of INDENTRO video games

The Press Play to Grow! initiative has been developed by Moses Silbiger, M.A. in conjunction with like-minded researchers, game designers, critics, and enthusiasts for gaming and human development.

Click here to know more about our team of partners and supporters.